How to Form and Use an Advisory Board for Your Nonprofit

A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks. But many Advisory Boards sit idle, with members not knowing their role and organizations not knowing what to do with the Board they created. Unlike a Governing Board, often called a Board of

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4 Online Marketing Tips to Boost Your Fundraising Campaigns

Since the start of the pandemic, and even before that, nonprofits have turned to virtual fundraising to boost revenue and engage supporters in their mission. Like other nonprofits, your organization likely conducts regular fundraising efforts to support new programs and projects and ultimately help more people. As a nonprofit fundraising specialist or marketing manager, you

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Create a Successful Volunteer Program that Inspires Volunteers to Follow Through

The key to a successful volunteer program is follow through. Maybe you’ve been there: Someone contacts your organization eager to volunteer. They enthusiastically sign up for several upcoming events and offer their professional assistance in creating a marketing plan. You’re thrilled! You can’t believe this amazing volunteer just dropped out of the sky… …Until

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How to Send a Nonprofit Appeal and Get Results

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. It seems like it should be simple. You’re just mailing a letter asking for a donation, right? But there are dozens of ways it can go wrong. And SO many questions that need answering before

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4 specific tips for each stage of the ask

When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage Before you

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Tracking Performance: 6 Fundraising Data Points You Need

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship,

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Is the Google Ad Grant Right for Your Nonprofit?

The world of nonprofits is diverse. Organizations all over the country do their best to make the world a better place. While some nonprofits have secure resources, most are keenly aware of the perpetual cycle of securing the materials they need for success. Whether it’s volunteers, donors, or grants, nonprofits require these necessary resources and

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