How to write a strong nonprofit mission statement

Your nonprofit mission statement is the foundation of your organization’s work. It describes what your nonprofit does, clarifying your purpose and giving the organization direction for daily operations. It should keep you focused and moving in a single direction forward, only engaging in activities that fulfill the mission (and avoiding mission creep). A strong

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[Guest Post] Using your data to build real relationships

Today’s guest post is from Neon One’s Tim Sarrantonio. He’s a fundraiser, a database whiz, and regular conference speaker. A more complete bio comes after this article. You can see his most recent thoughts GIFs on Twitter @midwesttgs How to use data to build authentic relationships with prospects by Tim Sarrantonio, Director of Strategic Partnerships

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4 Important Things to Know About Peer-to-Peer Fundraising

Looking for the perfect way to get your nonprofit’s supporters more involved with your fundraising while expanding your social circles? There’s a great way to do this: through peer-to-peer fundraising. What is peer-to-peer fundraising? Peer-to-peer fundraising is a powerful social fundraising method where nonprofits recruit volunteer fundraisers to raise money on their behalf. But

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How to create and use a nonprofit editorial calendar

If you run a nonprofit, you already know that you must communicate to keep current donors engaged and attract new ones. That’s why you have a newsletter; it’s why you’ve set up the website and the blog; it’s why you’ve signed up for various forms of social media that are supposed to let you

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Are your donors missing the picture?

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill

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How You Can Use Nonprofit Storytelling to Increase Donations and Involvement

Words are everything in fundraising. The way you tell your story and engage people in your message can make or break your fundraising efforts. We’re talking about nonprofit storytelling here. What do we mean by storytelling?  And why is it so important in the nonprofit sector? At its most basic level, storytelling is a

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