Leadership and Fundraising in a Pandemic

This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And Thom’s observations on the similarities with the process of nonprofit fundraising and

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Meet Change with Enthusiasm & Honesty

Whether you like it or not, we’re living in a world of constant change, and fundraising as we knew it has changed. Business as usual is simply is never going to be the same. How are these challenges and changes affecting your organization? Your staff? Your donors? The people you…

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Turn Your Fundraising Event Into a Signature Event

When it comes to fundraising, there’s nothing quite like having a signature event. A true signature event can become your largest donation-earner – not to mention, it’s a great opportunity to get in front of your supporters and have a ton of fun while you’re at it! You can raise awareness, deepen relationships, and

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Deepen the Donor Relationship by Focusing on the Donor Journey

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think

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How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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Grab This Fundraising Plan Template for New Nonprofits

If you’re starting a new nonprofit, you already know that you need to raise money. What you might not know is that the right fundraising plan template can make the job much easier. In the beginning you may self-fund your fledgling organization. (Many founders do.) Or you may ask your friends, coworkers, and family

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Ideas for Thanking Major Donors

Your best donors can help you reach your fundraising goal fast but if you’re like most, you need some fresh ideas for thanking major donors. We all know that a crucial part of nurturing donor relationships is thanking our donors! And while every single donor deserves our gratitude, our major donors deserve a little

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[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Today’s guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti 10 Tips for Creating a Highly Effective Planned Giving

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