3 Things to do Now to Successfully Finish Year-end Fundraising

There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I gave subscribers to my weekly coaching

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Thanking donors is NOT an activity report

Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed X many people) Staff accomplishments

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Asking is (almost) more about listening

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship

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Leadership and Fundraising in a Pandemic

This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And Thom’s observations on the similarities with the process of nonprofit fundraising and

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How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Today’s guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti 10 Tips for Creating a Highly Effective Planned Giving

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What is a major gift fundraiser to do with all this free time?

For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers’ job performance is measured by how many in-person meetings they have,

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A different look at “Deadlines drive donations”

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we’ve seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development South Carolina Governor’s School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and

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