Donor Data: 5 Data Tips for More Efficient Fundraising

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out. Donor

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Be strategic and curious – not a jerk

Did you read the “Outspoken Donor” article in a recent Chronicle of Philanthropy? I didn’t like it very much. But some of the donor’s experiences with fundraisers are chilling. For example, she says: “Development officers sometimes think that because you gave money to one particular cause, you’re expected to give to something else, too, and

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Fundraising with an eye to the future

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time

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Email deliverability is more than double opt-in

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact,

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Make the most of the summer

Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO’s, I thought this might be helpful to a larger group of people as well. Happy New (fiscal) Year, Kickers! For many nonprofits, July 1

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He’s rich. Now what?

I’ve been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: “This guy is rich. What’s my next step?” Part of me wants to applaud them. These leaders are doing the hard work of trying to expand their fundraising. But most

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The Early Bird, Time Travel, and Better Grantwriting

Did you ever hear the proverb the early bird gets the worm? When I was a kid, I was very, very literal. I decided that if the early bird got the worm, I had no desire to be that bird! From that came my habit of sleeping in. But now I know better and can

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Are you a BFF?

I’ve been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!®, you know I am an advocate for asking. But the number of BFF’s I’m seeing of late –

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3 Common Capital Campaign Mistakes

Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. work. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals. Most were at organizations that felt they didn’t have “the right” donors.

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Don’t put off fundraising planning to the fall!

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we’re no longer in school, we still let that “summer mentality” affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising. “We’ll start in late August”

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