Are you a BFF?

I’ve been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!®, you know I am an advocate for asking. But the number of BFF’s I’m seeing of late –

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3 Common Capital Campaign Mistakes

Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. work. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals. Most were at organizations that felt they didn’t have “the right” donors.

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It’s not about scaring, but caring

I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure – beginning, middle, end – and reframed it as normal, explosion, new normal. One of her lessons for us was that as storytellers, we

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7 Techniques to Boost Donor Engagement

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to

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7 Techniques to Boost Donor Engagement

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to

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The missing link in fundraising programs

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you’re planning, here’s an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers! Listening to a conversation between Stephen R. Covey and his son Stephen M.R. Covey

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Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it’s best to have […]

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#FollowUpFriday and piling up fish?

I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It’s #FollowUpFriday!It’s Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today “fish Friday.” D.C. says, “These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to […]

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Is your mission statement trying too hard?

Can you recite your nonprofit’s mission statement? Does it inspire and energize? Or is is more like a laundry list of tasks? If it sounds like tasks, it’s hurting your fundraising. Your nonprofit’s mission is vital. It’s needed. It should inspire passion. When it does, it can transform your community. Giving your mission statement a […]

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Fundraising like Linus: what security blanket are you clinging to?

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz’s Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? I’d post a picture […]

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