A different look at “Deadlines drive donations”

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we’ve seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting

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Donor generosity is astounding

When we entered the pandemic lockdown here in the United States, nonprofits were rightly concerned about potentially plummeting donations. Those of us who’d been in fundraising through disasters and economic downturns, knew there’d be an initial spike in giving. But based on our past experiences, we expected that spike to be short lived. Well, I’m

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3 ways for board members to fundraise even when stuck at home

The pandemic continues to change the way we’ve always done things. What if you’re a board member who’s stuck at home? How can you support your nonprofit’s fundraising? 3 Ways to Help Your Nonprofit Fundraise in a Pandemic People are still being generous. They are still giving to nonprofits. Even in a pandemic with unprecedented

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Shifting focus in crowdfunding

This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have wrestled with whether we should appeal to people’s heads or hearts. The first inclination

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12 tips for fundraising during the Covid-19 coronavirus pandemic

With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was “We don’t think this is the right time to ask for money.” My general response? How dare you make a giving decision for a

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a

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Leadership tensions in fundraising

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a

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Fundraising in an age of coronavirus (Covid-19)

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total

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[Guest Post] Expanding Your Money Mindset

Changing the way you think about money is a vital key to becoming successful at fundraising. In this guest post, Andrea Waltz points out an important area for us to address. Andrea is the author of “Go for No! Yes is the destination, No is how you get there” – an important book in helping

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Get over your discomfort and politely ask for money

I recently tweeted “your discomfort with asking is getting in the way of a donor’s joy in giving. So get out of the way!” (Click here to tweet that.) Since then, I’ve been getting a lot of questions about how to get over the discomfort! How to politely ask for money Too often, our own

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