[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Today’s guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti 10 Tips for Creating a Highly Effective Planned Giving

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What is a major gift fundraiser to do with all this free time?

For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers’ job performance is measured by how many in-person meetings they have,

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Charity Auctions: 3 Best Practices for Fundraising Success

Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19, organizations can’t risk

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4 Smart Donor Segmentation Strategies for Nonprofits

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times.  To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors.  Increasing communication, especially

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Nonprofit Donor Management: 4 Awesome Best Practices

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters.  Relationships, now more than ever, are key to lucrative fundraising strategies. Some donors

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A different look at “Deadlines drive donations”

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we’ve seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting

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Donor generosity is astounding

When we entered the pandemic lockdown here in the United States, nonprofits were rightly concerned about potentially plummeting donations. Those of us who’d been in fundraising through disasters and economic downturns, knew there’d be an initial spike in giving. But based on our past experiences, we expected that spike to be short lived. Well, I’m

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3 ways for board members to fundraise even when stuck at home

The pandemic continues to change the way we’ve always done things. What if you’re a board member who’s stuck at home? How can you support your nonprofit’s fundraising? 3 Ways to Help Your Nonprofit Fundraise in a Pandemic People are still being generous. They are still giving to nonprofits. Even in a pandemic with unprecedented

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Shifting focus in crowdfunding

This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have wrestled with whether we should appeal to people’s heads or hearts. The first inclination

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12 tips for fundraising during the Covid-19 coronavirus pandemic

With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was “We don’t think this is the right time to ask for money.” My general response? How dare you make a giving decision for a

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