3 Things to do Now to Successfully Finish Year-end Fundraising

There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I gave subscribers to my weekly coaching

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Asking is (almost) more about listening

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship

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Leadership and Fundraising in a Pandemic

This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And Thom’s observations on the similarities with the process of nonprofit fundraising and

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How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Today’s guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti 10 Tips for Creating a Highly Effective Planned Giving

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What is a major gift fundraiser to do with all this free time?

For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers’ job performance is measured by how many in-person meetings they have,

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Charity Auctions: 3 Best Practices for Fundraising Success

Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19, organizations can’t risk

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4 Smart Donor Segmentation Strategies for Nonprofits

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times.  To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors.  Increasing communication, especially

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Nonprofit Donor Management: 4 Awesome Best Practices

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters.  Relationships, now more than ever, are key to lucrative fundraising strategies. Some donors

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A different look at “Deadlines drive donations”

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we’ve seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting

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