A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think
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Thanks to the coronavirus, many of us are working from home, maintaining social distance, and trying to stay healthy. We’re also trying to figure out how to cultivate donors when we can’t get face to face. As the world faces challenges that we’ve never experienced before, nonprofit leaders need to come up with creative
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Sometimes we get so busy trying to raise money that we lose sight of something important: Why people give. What makes someone pull out their credit card and click the ‘donate now’ button? Or mail in a check? What makes someone give to one organization versus another one? And more importantly, what makes someone
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Donor fatigue is real and it’s hurting lots of small nonprofits that are over-asking their donors without balancing those asks with enough feel-good interactions. Some experts say donor fatigue is a myth. Others say it’s an excuse used by lazy fundraisers to justify their poor results. I say it’s a real phenomenon that occurs
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I hear it all the time – Where do I find new donors? Is there a list somewhere? Ha ha. Uh, no. There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame. That would be cool if it were real. But… there are some
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