Successful Fundraising: Step 4 – Create Urgency

It’s time for a reminder about why we should create urgency in nonprofit fundraising. In my free ebook I outline Nine Steps to a Successful Fundraising Campaign. Step 4 is especially important in your year-end appeals. Step 4: Goals, Timelines, and Urgency Your supporters have already begun receiving a tsunami of fundraising appeals by mail, email, […]

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7 critical mistakes to avoid when communicating with donors

Messaging is a key ingredient in successful fundraising. No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away. Your words are a turn on or a turn off. It’s kind of like dating: if all

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7 critical mistakes to avoid when communicating with donors

  Messaging is a key ingredient in successful fundraising.   No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away.   Your words are a turn on or a turn off.   It’s kind of30

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Your Communication: Inviting or Just Noise?

In the winter (and this spring!) when it’s snowy and cold I walk at the mall near my home early in the morning. Yeah. I’ve become one of “those mall-walker” people.

I have plenty of time to think and since the stores are closed I notice things I don’t normally see.

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5 tricks for writing better fundraising emails

  Wouldn’t fundraising be easier if people actually opened and read the emails you send?   You already know most of your list isn’t engaging with you through email. And it’s frustrating.   According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%.   That means ¾ of your30

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YOU Fill My Bucket. Thank you!

Today, also known as Valentine’s Day, is the day we tell others how much we love and appreciate them. I have the honor and pleasure of meeting you, talking to you, and seeing your hard work throughout the year. The interactions I have with you fill my bucket!

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How to Use Inspiring & Inviting Language in Your Nonprofit Communication

Time and time again I’ve watched organizations struggle with engaging their supporters. The trouble often stems from using boring, ineffective communication. Word choice matters!

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Mission Moment Monday: Inspirational Nonprofit Stories

Welcome to Mission Moment Monday!

Coaching and training others to be sharing inspirational nonprofit stories is my passion and, I feel, my calling. This year I’ll be regularly sharing videos that capture a “live” storytelling coaching experience. You’ll get to see the coaching I shared with staff and board members who use my Complete Storytelling System.

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