Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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Overcoming the Fear of Fundraising

Once upon a time there was a passionate CEO of a nonprofit organization. We’ll call her Susan. She wanted to make a bigger impact in the world by helping more men, women, and children. Susan’s gift was her ability to envision and design amazing programming that built confidence and helped even the most awkward, shy […]

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What Do Your Donors Say About YOU?

If you want to raise more money.

Listen.

My recommendation to anyone in the Executive or Development Director positions is to make time every day to call 3-5 long-time or first-time supporters and listen. Yes, it’s a lot of calls a week.

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Is Anyone Paying Attention to Your Messages?

Your nonprofit has a Facebook page, an Instagram account and maybe someone on your staff regularly writes blog posts with mission moment impact stories. You’re doing all the work to get noticed, right?

But are your messages breaking through the noise?

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Engage Nonprofit Supporters With Communication that Hits the Mark

Fundraising success comes from effective communication. I’ve watched organization after another struggle with engaging their supporters because they are often using communication that misses the mark.

Last week I met with Ann, from a local mid-size organization serving youth. We talked about their nonprofit newsletter and whether or not it was effective.

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Increase Donor Retention This Summer with these 10 Actions

With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.

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Giving is Up. Donor Retention is Down. What to Do?

Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.

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What You Think About Impacts Your Fundraising Results

How often do you pause to think about “what you are thinking about?” Especially as it relates to how your thinking impacts your fundraising results? It’s a deep question. We’ve been raised, even trained, to think things like: “money doesn’t grow on trees,” or “she’s filthy rich,” or reminded that our parents “aren’t made of […]

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What You Think About Impacts Your Fundraising Results

What you’re thinking about and how you’re thinking about it can have serious impact on your fundraising results. Here’s 3 tools to help shift your thinking.

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