Understanding Why People Give (hint: it’s not what you think!)

Sometimes we get so busy trying to raise money that we lose sight of something important: Why people give. What makes someone pull out their credit card and click the ‘donate now’ button? Or mail in a check? What makes someone give to one organization versus another one? And more importantly, what makes someone

The post Understanding Why People Give (hint: it’s not what you think!) appeared first on Get Fully Funded.

Continue reading