Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.

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Twenty Ways To Show #DonorLove Every Day

It shouldn’t take Valentine’s Day or Thanksgiving to remind us to thank or truly “see” our financial supporters.

“The deepest craving of human nature is the need to be appreciated” ~ William James.

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One Thing That Scares You – Making Phone Calls

What if today your one thing is to pick up the phone and call a supporter to thank them and wish them a Happy New Year? I hear the loud thunder of answers you are shouting at me as you read this:
NO! You can’t call people during the busy holiday season!
NO! I hate the phone.
NO! I hate getting unsolicited phone calls.
OR some other excuse to not make someone’s day.

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Focus on Women Donors

This week we have a hot topic and guest post from Mike LoPresti of TouchPoints. Mike is our guest speaker for the March 17th Ignited Fundraising Community webinar,  Where he’ll talk about how to use your Data so it Truly IS Your Most Valuable Asset. Who makes the best donor – men or women? Women are more […]

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7 Ways to Make Your Donors Feel Great Today

You have an opportunity, every time someone clicks on that donate button and sends you a gift, or they take time to write out a check and send you their gift through the mail. The opportunity is to make them FEEL GREAT for the action they just took. Unfortunately, donor acknowledgment doesn’t get much discussion […]

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