How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.

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Twenty Ways To Show #DonorLove Every Day

It shouldn’t take Valentine’s Day or Thanksgiving to remind us to thank or truly “see” our financial supporters.

“The deepest craving of human nature is the need to be appreciated” ~ William James.

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One Thing That Scares You – Making Phone Calls

What if today your one thing is to pick up the phone and call a supporter to thank them and wish them a Happy New Year? I hear the loud thunder of answers you are shouting at me as you read this:
NO! You can’t call people during the busy holiday season!
NO! I hate the phone.
NO! I hate getting unsolicited phone calls.
OR some other excuse to not make someone’s day.

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