Wouldn’t fundraising be easier if people actually opened and read the emails you send? You already know most of your list isn’t engaging with you through email. And it’s frustrating. According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%. That means ¾ of your30Continue reading
According to the recent quarterly report from the Fundraising Effectiveness Project your donors keep leaving. Especially disturbing is this news: Major gift donations of over $1,000 have declined by -8%. Yikes.Continue reading
The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.
I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!Continue reading
Everyone wants to be understood. Taking the time to understand your donor is a great investment of your resources and will pay off big later. Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30Continue reading
Hi there. My name is Ima Donor. Sometimes I give to your nonprofit. I like your cause, but I’m really thinking about switching my donations to another nonprofit. Why? Honestly, I feel like my money doesn’t matter. I can’t give huge amounts of money (I’m sure you have people who30Continue reading
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.
The post How to Effectively Use Storytelling in Nonprofit Marketing appeared first on Ignited Fundraising.Continue reading
Valentine’s Day is not just for couples. The holiday reminds us that everyone deserves love and attention. That includes donors, too. It’s one of my favorite holidays to spread a little love to my donors. As a Development Director, I used to get kids’ valentines and send them to my best30