Don’t Disappoint. Properly Thank Your Donors.

Teaching nonprofit staff how to communicate to cause donors to be inspired to give again is my work and passion. So, please remember, inspiring donors starts with the quality of donor thanking.

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A game of 20 questions for small nonprofits tying to grow

Fundraising people are full of questions. Who, where, when, why, how much….. asking to seek knowledge and find ways to generate the revenue their nonprofit needs. Questions are a good thing. They help you learn. When you ask the right question, you can get information you need to make decisions. But sometimes, Fundraisers ask the

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7 critical mistakes to avoid when communicating with donors

Messaging is a key ingredient in successful fundraising. No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away. Your words are a turn on or a turn off. It’s kind of like dating: if all

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7 critical mistakes to avoid when communicating with donors

  Messaging is a key ingredient in successful fundraising.   No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away.   Your words are a turn on or a turn off.   It’s kind of30

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5 tricks for writing better fundraising emails

  Wouldn’t fundraising be easier if people actually opened and read the emails you send?   You already know most of your list isn’t engaging with you through email. And it’s frustrating.   According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%.   That means ¾ of your30

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Fundraising Truth #3: Master your fundraising message to inspire more donations

Your words matter.   Everything you say about your nonprofit is either pulling people in or pushing them away.   Doesn’t matter if we’re talking about marketing messages like newsletter articles or social media posts, or fundraising messages like appeals or thank-yous.   Sweet words draw people in like honey.   Boring words repel people30

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Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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The A to Z Guide to Understanding Your Donor

  Everyone wants to be understood.   Taking the time to understand your donor is a great investment of your resources and will pay off big later.   Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30

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