Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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The A to Z Guide to Understanding Your Donor

  Everyone wants to be understood.   Taking the time to understand your donor is a great investment of your resources and will pay off big later.   Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30

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When the Unthinkable Happens: “Your Program Has Been Defunded”

In the past month, I’ve spoken to multiple nonprofit organizations that received the dreaded letter announcing the unthinkable: “We regret to inform you that your funding allocation has been eliminated or reduced.”

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When the Unthinkable Happens: “Your Program Has Been Defunded”

In the past month, I’ve spoken to multiple nonprofit organizations that received the dreaded letter announcing the unthinkable: “We regret to inform you that your funding allocation has been eliminated or reduced.”

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25 Ways You’re Pissing Off Your Non-profit Donors

Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.

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14 Ways to Show Your Donors Some Love

 Valentine’s Day is not just for couples.   The holiday reminds us that everyone deserves love and attention.   That includes donors, too.   It’s one of my favorite holidays to spread a little love to my donors.   As a Development Director, I used to get kids’ valentines and send them to my best30

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20 tips to raise more money in 2017 (part 2)

Last week, I shared 10 things you need to do MORE of in 2017 if you want to fully fund your nonprofit’s mission. (Read it here if you missed it.)   Today, I have 10 things you need LESS of this year.   Why?   Sometimes less is more.   Cut out the things that30

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20 Tips to Raise More Money in 2017 (part 1)

  What’s the best thing about a new year?   Is it a fresh slate and a chance to start again?   Maybe it’s having several days off to rest and recharge.   I think one of the best things about a new year is the chance to hit the ‘pause’ button.   We have30

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The Key to Grabbing and Keeping a Donor’s Attention

When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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