Pay Attention to Your Donors. People’s Lives Depend on It.

Gifts are coming in online and through the mail. Facebook friends are spontaneously raising money for your organization. I invite, no strongly recommend, you pay attention to your donors. People’s lives depend on it.

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Excellent Example: Meaningful and Personal Donor Thanking

How much time do you spend thinking about donor thanking? Even the simple task of thanking can make a difference in keeping donors connected. Why? When donors feeling special they stick around longer and give more.

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Meaningful Nonprofit Donor Experience: Habitat for Humanity Women Build Day

What are the best ways to create a meaningful nonprofit donor experience? A Twin Cities Habitat for Humanity Women Build day I participated in hit-the-nail-on-the-head, so to speak, in every way.

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Four Words to Never Say When Making Thank You Calls

As we started to make thank you calls to donors one of the longest-serving board members said the four words to never say about thanking donors:
“I can’t do this.”

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5 Cool Ways to Thank & Inspire Contributions for #GivingDays

Whether you participate in #GivingTuesday, #GTMD2017, #GiveOutDay, or one of the many #GivingDays throughout the year, making the giving experience fun is key. I’ve got a few favorites that have stood out over the past few years. Be sure to share yours in the comments.

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Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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What Do Your Donors Say About YOU?

If you want to raise more money.

Listen.

My recommendation to anyone in the Executive or Development Director positions is to make time every day to call 3-5 long-time or first-time supporters and listen. Yes, it’s a lot of calls a week.

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