Most people think fundraising is all about asking. It is and it’s not. Fundraising – and I mean good, sustainable, donor-based fundraising – happens in all the little things that lead up to the ask. It’s a lot like gardening. You don’t pick the fruit on the day you plant the seeds.30
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Today’s donor is smart and wants something when she gives. No, she doesn’t want a bookmark or a T-shirt. She wants something else. You see, times have changed. Years ago, people gave because they were more community minded and wanted to support a good cause. There also weren’t so many30
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What you say when you ask for money largely determines whether or not you’ll get a donation. Bore people or make your request confusing, and the answer likely will be ‘no,’ though you won’t ever hear that from a donor. They simply won’t respond. Of course, you already know what happens when you30
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If you’re going to be successful in fundraising, you must learn to nail the nonprofit non-ask. What’s a non-ask? It’s an interaction with your donor that doesn’t ask for anything. In the language of Get Fully Funded, we call it a warm touch. Its sole purpose is to make the donor30
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I hear this all the time. “Where do we find rich people to give to us?” Ugh. No. No. No. No. If you’re looking for rich people, that tells me you care more about the money than the donor, and my friend, that is BACKWARD! First, you’re assuming30
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How to Win More Donors and Cultivate Better Relationships By Dana Ostomel With a crowdfunding campaign, your number one goal is to raise money—that’s a no-brainer. But have you considered that crowdfunding can help you accomplish other goals as well? I’ve had organizations tell me, “Of course we want to fundraise (with30
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The name of the game in fundraising is asking for money. Yet so many people avoid it like the plague. That’s a real problem when it’s part of your job. Maybe it’s one reason why lots of people struggle with raising money – they avoid the parts that are actually the most30
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Everyone wants to be understood. Taking the time to understand your donor is a great investment of your resources and will pay off big later. Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30
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This week’s article is written by Clay Boggess from Big Fundraising Ideas You know the old trope: a family of four is in a station wagon on Route 66. “Are we there yet?” The parent inevitably answers, “No!” This exchange repeats itself over the course of hours. The children are agitated30
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In normal accounting, there are five areas you need to know how to log, located on the balance sheet and the income statement: assets, liabilities, equity, income, and expenses. While you do need to keep track of these for churches and nonprofits, there is something you have to consider as well: fund accounting. 30
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