A game of 20 questions for small nonprofits tying to grow

Fundraising people are full of questions. Who, where, when, why, how much….. asking to seek knowledge and find ways to generate the revenue their nonprofit needs. Questions are a good thing. They help you learn. When you ask the right question, you can get information you need to make decisions. But sometimes, Fundraisers ask the

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How you might be killing donor relationships (and what to do instead)

If you want ongoing, sustainable, repeatable, predictable revenue for your nonprofit, you MUST take care of your donors.   There’s no way around it.   If you were a farmer and wanted a steady supply of milk from your cow, you’d have to take care of your cow, right?   You’d have to feed her30

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How you might be killing donor relationships (and what to do instead)

If you want ongoing, sustainable, repeatable, predictable revenue for your nonprofit, you MUST take care of your donors. There’s no way around it. If you were a farmer and wanted a steady supply of milk from your cow, you’d have to take care of your cow, right? You’d have to feed her and make sure

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7 critical mistakes to avoid when communicating with donors

Messaging is a key ingredient in successful fundraising. No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away. Your words are a turn on or a turn off. It’s kind of like dating: if all

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7 critical mistakes to avoid when communicating with donors

  Messaging is a key ingredient in successful fundraising.   No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away.   Your words are a turn on or a turn off.   It’s kind of30

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10 weird things that happen when you grow your donor base

The key to long-term, sustainable fundraising is having a big donor base of people who WANT to support your nonprofit’s mission. But when you’re new (or newish) to fundraising, it can be tricky to find ideal new donors. Not just any donor will do – you want people who love your nonprofit’s mission and want

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10 weird things that happen when you grow your donor base

The key to long-term, sustainable fundraising is having a big donor base of people who WANT to support your nonprofit’s mission.   But when you’re new (or newish) to fundraising, it can be tricky to find ideal new donors.   Not just any donor will do – you want people who love your nonprofit’s mission30

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Fundraising isn’t about the ASK: It’s about these 35 spots

Most people think fundraising is all about asking. It is and it’s not.   Fundraising – and I mean good, sustainable, donor-based fundraising – happens in all the little things that lead up to the ask.   It’s a lot like gardening.   You don’t pick the fruit on the day you plant the seeds.30

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7 Things Your Donor Wants Before She’ll Give Again

  Today’s donor is smart and wants something when she gives.   No, she doesn’t want a bookmark or a T-shirt.   She wants something else.   You see, times have changed.   Years ago, people gave because they were more community minded and wanted to support a good cause. There also weren’t so many30

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Ask for this, not that

What you say when you ask for money largely determines whether or not you’ll get a donation.   Bore people or make your request confusing, and the answer likely will be ‘no,’ though you won’t ever hear that from a donor.  They simply won’t respond.   Of course, you already know what happens when you30

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