Ask for this, not that

What you say when you ask for money largely determines whether or not you’ll get a donation.   Bore people or make your request confusing, and the answer likely will be ‘no,’ though you won’t ever hear that from a donor.  They simply won’t respond.   Of course, you already know what happens when you30

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Nail the Nonprofit Non-Ask with these 9 ideas

If you’re going to be successful in fundraising, you must learn to nail the nonprofit non-ask.   What’s a non-ask?   It’s an interaction with your donor that doesn’t ask for anything.   In the language of Get Fully Funded, we call it a warm touch.   Its sole purpose is to make the donor30

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Stop looking for rich people to donate big bucks

  I hear this all the time.   “Where do we find rich people to give to us?”   Ugh.   No.   No. No. No.   If you’re looking for rich people, that tells me you care more about the money than the donor, and my friend, that is BACKWARD!   First, you’re assuming30

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From Lurkers to Supporters to Advocates:

How to Win More Donors and Cultivate Better Relationships By Dana Ostomel       With a crowdfunding campaign, your number one goal is to raise money—that’s a no-brainer. But have you considered that crowdfunding can help you accomplish other goals as well? I’ve had organizations tell me, “Of course we want to fundraise (with30

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5 Myths that Make Asking for Money Hard

The name of the game in fundraising is asking for money.   Yet so many people avoid it like the plague.   That’s a real problem when it’s part of your job.   Maybe it’s one reason why lots of people struggle with raising money – they avoid the parts that are actually the most30

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The A to Z Guide to Understanding Your Donor

  Everyone wants to be understood.   Taking the time to understand your donor is a great investment of your resources and will pay off big later.   Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30

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Effective Strategies to Retain Donors

This week’s article is written by Clay Boggess from Big Fundraising Ideas   You know the old trope: a family of four is in a station wagon on Route 66.   “Are we there yet?”   The parent inevitably answers, “No!”   This exchange repeats itself over the course of hours. The children are agitated30

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Fund Accounting Basics for Nonprofits

  In normal accounting, there are five areas you need to know how to log, located on the balance sheet and the income statement: assets, liabilities, equity, income, and expenses. While you do need to keep track of these for churches and nonprofits, there is something you have to consider as well: fund accounting.  30

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#1 Way to Get Repeat Donations

There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people.   Seems simple enough, right? Except that it30

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25 Ways You’re Pissing Off Your Non-profit Donors

Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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