How you might be killing donor relationships (and what to do instead)

If you want ongoing, sustainable, repeatable, predictable revenue for your nonprofit, you MUST take care of your donors.   There’s no way around it.   If you were a farmer and wanted a steady supply of milk from your cow, you’d have to take care of your cow, right?   You’d have to feed her30

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7 critical mistakes to avoid when communicating with donors

  Messaging is a key ingredient in successful fundraising.   No matter if you’re asking for money or building a donor relationship, what you say and how you say it will either grab the donor’s attention or push them away.   Your words are a turn on or a turn off.   It’s kind of30

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10 weird things that happen when you grow your donor base

The key to long-term, sustainable fundraising is having a big donor base of people who WANT to support your nonprofit’s mission.   But when you’re new (or newish) to fundraising, it can be tricky to find ideal new donors.   Not just any donor will do – you want people who love your nonprofit’s mission30

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Fundraising isn’t about the ASK: It’s about these 35 spots

Most people think fundraising is all about asking. It is and it’s not.   Fundraising – and I mean good, sustainable, donor-based fundraising – happens in all the little things that lead up to the ask.   It’s a lot like gardening.   You don’t pick the fruit on the day you plant the seeds.30

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7 Things Your Donor Wants Before She’ll Give Again

  Today’s donor is smart and wants something when she gives.   No, she doesn’t want a bookmark or a T-shirt.   She wants something else.   You see, times have changed.   Years ago, people gave because they were more community minded and wanted to support a good cause. There also weren’t so many30

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Ask for this, not that

What you say when you ask for money largely determines whether or not you’ll get a donation.   Bore people or make your request confusing, and the answer likely will be ‘no,’ though you won’t ever hear that from a donor.  They simply won’t respond.   Of course, you already know what happens when you30

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Nail the Nonprofit Non-Ask with these 9 ideas

If you’re going to be successful in fundraising, you must learn to nail the nonprofit non-ask.   What’s a non-ask?   It’s an interaction with your donor that doesn’t ask for anything.   In the language of Get Fully Funded, we call it a warm touch.   Its sole purpose is to make the donor30

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Stop looking for rich people to donate big bucks

  I hear this all the time.   “Where do we find rich people to give to us?”   Ugh.   No.   No. No. No.   If you’re looking for rich people, that tells me you care more about the money than the donor, and my friend, that is BACKWARD!   First, you’re assuming30

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From Lurkers to Supporters to Advocates:

How to Win More Donors and Cultivate Better Relationships By Dana Ostomel       With a crowdfunding campaign, your number one goal is to raise money—that’s a no-brainer. But have you considered that crowdfunding can help you accomplish other goals as well? I’ve had organizations tell me, “Of course we want to fundraise (with30

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5 Myths that Make Asking for Money Hard

The name of the game in fundraising is asking for money.   Yet so many people avoid it like the plague.   That’s a real problem when it’s part of your job.   Maybe it’s one reason why lots of people struggle with raising money – they avoid the parts that are actually the most30

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