There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people. Seems simple enough, right? Except that it30Continue reading
Hi there. My name is Ima Donor. Sometimes I give to your nonprofit. I like your cause, but I’m really thinking about switching my donations to another nonprofit. Why? Honestly, I feel like my money doesn’t matter. I can’t give huge amounts of money (I’m sure you have people who30Continue reading
I hear it all the time – Where do I find new donors? Is there a list somewhere? Ha ha. Uh, no. There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame. That would be cool if it were real. But… there are some
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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30
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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this: “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..” Boring. Your listener tuned out about 2 seconds30
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You may have heard the saying and it’s definitely true: It’s easier to keep a current donor than go get a new one. Actually, you need to do both. You need to keep as many donors as you can and constantly work to bring in new ones. So, how do you30
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There’s a difference. Most people are used to events. Those are Fundraisers. They’ve seen them, been to them, even helped plan them. They’re galas and raffles, dinners and golf tournaments, 5Ks, and bake sales. They’re transactional in nature and in every community on any given day, there’s one happening. But Fundraising is a different thing.30
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This isn’t the same old fundraising. In the past, we raised money by simply asking. We asked through the mail. We asked in person. We asked at events. And we raised money. Today, there are more nonprofits than ever, which means more people than ever are doing the asking. The competition is30
Fundraising is easier when you think like a donor. The days of people giving simply because your nonprofit does good work are over. Nowadays, people want to know that you’re having an impact. They want to know that their money is making a difference. That means you can’t use the same old strategies and messages30
One of the best things you can do to become a better fundraiser is to be a donor to another nonprofit. You’ll get great insight into the experiences a donor has and how they impact future giving decisions. I’ve donated to lots of organizations over the years. Some disappoint me. Some meet my expectations. Very few wow30