According to the recent quarterly report from the Fundraising Effectiveness Project your donors keep leaving. Especially disturbing is this news: Major gift donations of over $1,000 have declined by -8%. Yikes.Continue reading
The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.
I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!Continue reading
With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
The post Increase Donor Retention This Summer with these 10 Actions appeared first on Ignited Fundraising.Continue reading
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
The post Giving is Up. Donor Retention is Down. What to Do? appeared first on Ignited Fundraising.Continue reading
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.
The post How to Effectively Use Storytelling in Nonprofit Marketing appeared first on Ignited Fundraising.Continue reading
Before you do ANYTHING else this week, please find out how many new donors you gained in 2016. These are your first-time supporters. Once you know that number, it’s time to create the plan to make sure they give again.Continue reading
If you’re like the standard nonprofit, only 40% of your new donors will support you again next year. You could cross out 6 names of a list of 10 new donors. This is called “donor attrition” and it’s silently killing our nonprofits. Be better than the norm The good news is, we can do somethingContinue reading
If you’re like the standard nonprofit, only 40% of your new donors will support you again next year. You could cross out 6 names of a list of 10 new donors. This is called “donor attrition” and it’s silently killing … Continue reading →
The post What’s your plan to keep this year’s donors? appeared first on .Continue reading