How to Renew Lapsed Donors

Even though you do everything you can to keep your donors happy, you’re still going to have lapsed donors. It’s crappy, because: You are donor focused. You thank and appreciate your donors. You share success stories that touch their hearts. You send out annual reports to let them know that you’re using their money

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5 Tips to Stop Ignoring Your Monthly Donors

After reading this excellent post about How to Keep Your Monthly Donors by colleague Erica Waasdorp I was reminded of my frustrations with monthly giving donor stewardship. So, before I share 5 tips to stop ignoring your monthly donors, let’s take a look at the numbers.

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Part I: Donor Stewardship. What Happened After Making A Contribution

Donor stewardship is what happens in the relationship-building activity and the communication process after a gift has been received.

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Pay Attention to Your Donors. People’s Lives Depend on It.

Gifts are coming in online and through the mail. Facebook friends are spontaneously raising money for your organization. I invite, no strongly recommend, you pay attention to your donors. People’s lives depend on it.

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I Don’t Believe in Donor Fatigue

I don’t really believe in donor fatigue. I believe donors stop giving because we’re not inspiring them. Since I want to inspire you as fall fundraising season ramps up, I recorded this short pep talk where I direct you to a few tools you can use to exceed every goal you dreamed of.

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What are You Doing with Your Portion of $410 Billion?

Last week Giving USA released their annual giving report with excellent news: Charitable Giving in the U.S. was more than $400 billion in 2017 for the first time, ever. That’s a 5% increase over 2016.

Why? Economy is strong and the stock market is performing well — for now.

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Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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