Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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Increase Donor Retention This Summer with these 10 Actions

With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.

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Giving is Up. Donor Retention is Down. What to Do?

Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.

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When the Unthinkable Happens: “Your Program Has Been Defunded”

In the past month, I’ve spoken to multiple nonprofit organizations that received the dreaded letter announcing the unthinkable: “We regret to inform you that your funding allocation has been eliminated or reduced.”

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When the Unthinkable Happens: “Your Program Has Been Defunded”

In the past month, I’ve spoken to multiple nonprofit organizations that received the dreaded letter announcing the unthinkable: “We regret to inform you that your funding allocation has been eliminated or reduced.”

The post When the Unthinkable Happens: “Your Program Has Been Defunded” appeared first on Ignited Fundraising.

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How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.

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New Donors in 2016? What’s Next?

Before you do ANYTHING else this week, please find out how many new donors you gained in 2016. These are your first-time supporters. Once you know that number, it’s time to create the plan to make sure they give again.

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What’s your plan to keep this year’s donors?

If you’re like the standard nonprofit, only 40% of your new donors will support you again next year. You could cross out 6 names of a list of 10 new donors. This is called “donor attrition” and it’s silently killing our nonprofits. Be better than the norm The good news is, we can do something

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What’s your plan to keep this year’s donors?

If you’re like the standard nonprofit, only 40% of your new donors will support you again next year. You could cross out 6 names of a list of 10 new donors. This is called “donor attrition” and it’s silently killing … Continue reading

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Three Things to Review Now if You Want to Raise More in 2017

Taking time to review your donor data can feel like a luxury, especially if you are a small fundraising team. Donor data review should not be a luxury. Just as you define a good event by tickets sold or dollars raised, and you define your programs by better outcomes, taking stock of fundraising for the whole year […]

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