5 Tips to Stop Ignoring Your Monthly Donors

After reading this excellent post about How to Keep Your Monthly Donors by colleague Erica Waasdorp I was reminded of my frustrations with monthly giving donor stewardship. So, before I share 5 tips to stop ignoring your monthly donors, let’s take a look at the numbers.

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Part I: Donor Stewardship. What Happened After Making A Contribution

Donor stewardship is what happens in the relationship-building activity and the communication process after a gift has been received.

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Pay Attention to Your Donors. People’s Lives Depend on It.

Gifts are coming in online and through the mail. Facebook friends are spontaneously raising money for your organization. I invite, no strongly recommend, you pay attention to your donors. People’s lives depend on it.

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I Don’t Believe in Donor Fatigue

I don’t really believe in donor fatigue. I believe donors stop giving because we’re not inspiring them. Since I want to inspire you as fall fundraising season ramps up, I recorded this short pep talk where I direct you to a few tools you can use to exceed every goal you dreamed of.

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What are You Doing with Your Portion of $410 Billion?

Last week Giving USA released their annual giving report with excellent news: Charitable Giving in the U.S. was more than $400 billion in 2017 for the first time, ever. That’s a 5% increase over 2016.

Why? Economy is strong and the stock market is performing well — for now.

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Why Donors Stop Giving

The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.

I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!

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Increase Donor Retention This Summer with these 10 Actions

With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.

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Giving is Up. Donor Retention is Down. What to Do?

Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.

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