Nail Online Giving With These Tips and Tools

Online giving is a great way to raise money. It’s free (or seems to be at first glance) and easy – you set up a campaign and people come find you to give, right? Not really. Online fundraising CAN be effective, but it’s a lot more complicated than it appears. It’s more than just

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Are your donors missing the picture?

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill

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Email deliverability is more than double opt-in

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact,

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Fundraising in the last days of December

Year-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What

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5 tricks for writing better fundraising emails

  Wouldn’t fundraising be easier if people actually opened and read the emails you send?   You already know most of your list isn’t engaging with you through email. And it’s frustrating.   According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%.   That means ¾ of your30

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The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email

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The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email

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