How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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Write a Compelling, Sensitive Emergency Appeal With this 9-Point Template

When your community, your country, or even your planet is in the midst of a crisis, you may need to send out an emergency appeal for donations to ensure your nonprofit’s continued operations or even survival. And you need to get it right. With everyone’s attention on the crisis at hand, the last thing

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6 reasons why people won’t give to your fundraising letter and what to do about it

We’ve all received a fundraising letter in the mail asking us to donate. Some are from nonprofits you’ve already donated to while others are groups you may not have heard of that are looking for new donors, targeting you. You may have given money to some of these groups after receiving a request in

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations.It seems so easy to draft a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing.Your purpose in

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult—or even impossible—to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective

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Who’s leading the army?

Last month, at the Nonprofit Storytelling Conference, I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you write your next fundraising letter or thank you note! SUB: Who’s leading

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Are you telling the RIGHT story in your fundraising?

Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters, my first reaction is to tell the prospect what a good

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Will you take the Red Pen Challenge?

Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test In our fundraising letters, we typically think our job is to convince donors

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It’s not about scaring, but caring

I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure – beginning, middle, end – and reframed it as normal, explosion, new normal. One of her lessons for us was that as storytellers, we

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The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email

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