How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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Across the Generations: 5 Tips for Fundraising to All Ages

As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a

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Leadership tensions in fundraising

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a

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Create a system for expressing gratitude

Do you have a system for expressing gratitude? For telling your nonprofit’s donors how grateful you are for their support? In my weekly coaching email, Fundraising Kick, we’ve been looking at systems we use in fundraising. Using a system allows you to make a decision one time, rather than needing to make decisions with each and

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5 Ways to Keep Motivation After the Year-End Giving Season

There’s no denying that year-end giving is a powerful force. After all, some reports suggest as much as one-third of all annual giving occurs in December alone! However, once the final numbers are calculated and the year-end campaigns end, what happens then? You’ve just completed a massive campaign, hopefully with massive success as well. The

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A surprising way to better fundraising

Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better. In “The Wake Up Call,” researchers Dr. Adrian Sargeant and Harriet Day researched leadership styles and their connection to successful fundraising. In the course of their research, they made a remarkable finding:

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7 Strategies to Power Your Year-End Fundraising

The final two months of the year are a vital time for nonprofits to reach their fundraising goals.  Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving occurring in the month, according

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Impact Storytelling – translating data to action

Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher’s experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies’ findings. Then using classic

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How to effectively interact with donors

So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it “seeing donors in their natural habitat.” But if you’ve had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting

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