In the winter (and this spring!) when it’s snowy and cold I walk at the mall near my home early in the morning. Yeah. I’ve become one of “those mall-walker” people.
I have plenty of time to think and since the stores are closed I notice things I don’t normally see.
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The words we choose make a difference. We know this. Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again?
The post Blah Blah Blah vs. Inspiring Language appeared first on Ignited Fundraising.