4 things you should ALWAYS include in your donor newsletter

  Most nonprofits rely on their newsletter to communicate with donors.   They slap it together, click “send,” and mark the item off the old “To Do” list.   The problem is that most nonprofit newsletters are crap.   They’re a waste of time for the reader.   They’re boring, full of jargon, and written30

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5 tricks for writing better fundraising emails

  Wouldn’t fundraising be easier if people actually opened and read the emails you send?   You already know most of your list isn’t engaging with you through email. And it’s frustrating.   According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%.   That means ¾ of your30

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3 Ways Your Nonprofit Newsletter is Killing You

  Have you ever had a friend that the only time you heard from them was when they wanted something?   Feels yucky, doesn’t it?   Thank God for caller ID! Now we don’t have to talk to them if we don’t want to.   Why do we stay in some relationships and not in30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Break through the noise with your donor newsletter in 3 simple steps

Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Should you include a reply envelope in your fundraising newsletter?

I had a great question recently from one of my students. She said “I am finding it very hard to include a return envelope with my newsletter.” I think her question was “Should I put an envelope in my newsletter?” To Ask or Not To Ask – that is the question, isn’t it? There are30

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