We all know we need to thank monthly donors. After all, it’s important to show our gratitude to ALL of our donors — especially those who give on a regular basis. Monthly donors are your BEST donors – NO MATTER HOW MUCH THEY GIVE PER MONTH. Their regular financial commitment is actually a biggerContinue reading
Teaching nonprofit staff how to communicate to cause donors to be inspired to give again is my work and passion. So, please remember, inspiring donors starts with the quality of donor thanking.Continue reading
Thanking donors is not the end – it’s the beginning. And you need to get it right if you want donors to give again. You see, thanking donors is THE most important step in fundraising. It lets the donor know you received their gift and have set it to work. It completes the Cycle of Giving.Continue reading
How much time do you spend thinking about donor thanking? Even the simple task of thanking can make a difference in keeping donors connected. Why? When donors feeling special they stick around longer and give more.
The post Excellent Example: Meaningful and Personal Donor Thanking appeared first on Ignited Fundraising.Continue reading
With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
The post Increase Donor Retention This Summer with these 10 Actions appeared first on Ignited Fundraising.Continue reading
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
The post Giving is Up. Donor Retention is Down. What to Do? appeared first on Ignited Fundraising.Continue reading
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.
The post How to Effectively Use Storytelling in Nonprofit Marketing appeared first on Ignited Fundraising.Continue reading
As long-time readers of this blog know, I went through a cancer adventure nearly six years ago. I don’t think about it too much these days, because my bloodwork says I’m free of both breast cancer and melanoma. Yay!
On a recent visit to AFP Northeast Indiana in Ft. Wayne I had a chance to think about and talk about how fortunate I am in my cancer journey.Continue reading
I’m old school and I love to receive thank you notes. The handwritten kind that show the person who wrote it took some time to think about what they would say to me. While I do receive handwritten thank you notes that make me smile and feel great, it’s not often I receive a computer […]Continue reading
You have an opportunity, every time someone clicks on that donate button and sends you a gift, or they take time to write out a check and send you their gift through the mail. The opportunity is to make them FEEL GREAT for the action they just took. Unfortunately, donor acknowledgment doesn’t get much discussion […]Continue reading