Why fundraising asks are so hard

Fundraising is said to top the lists of things people find most scary. Right up there with fear of public speaking and fear of untimely death. Nonprofit fundraisers and volunteers refer to that fear when they explain why they don’t make the fundraising solicitations they know they need to make. They know they need to […]

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[Question Marc] How to re-engage a hard-to-reach major donor

Question: How have you successfully re-engaged a major donor who was challenging to reach? Great question. A big thing is to keep mixing up the communication. Often I find fundraisers favor one form of communication. Or maybe two. They’ll email and email and email. Then decide that the person is hard to reach. Really, they […]

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Inspiration and Advice for a New (Fiscal) Year

July 1st is the “New Year” for many nonprofits. New fiscal Year, that is! No matter how well the past year’s fundraising was, today is the day you start back at zero. Again. So I asked some of the top experts in the field what advise they’d give to nonprofit leaders and fundraisers starting the new year. […]

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Deadlines drive donations

One of my favorite fundraising colleagues, John Donovan, once said, “Deadlines drive donations.” As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a fiscal year is a deadline. Chances are, there are people in your sphere […]

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Apple’s Privacy and your nonprofit’s email marketing

Have you noticed a change in your email open rates? Do they seem to have drastically increased? That increase isn’t what you think. Apple’s Mail Privacy Protection Even if you’re not an iPhone user, you may remember all the news about a year ago when Apple shared its new privacy protections, particularly with email. As […]

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Stop telling fundraisers their goal is “more”

Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. “More” is vague and immeasurable. “More” is unacceptable. “More” grinds us all, even the best fundraising professionals, to a pulp. Because “more” can never be reached. […]

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What if we’ve asked them all?

When I’m being a fundraising coach, I tend to coach nonprofit CEOs and executive directors. One of my primary tasks I try to help them build into their rhythm is for them is to make 5 – 10 major donor calls each week. But since CEOs aren’t managing a large portfolio of donors, what do […]

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You don’t need to be in crisis!

Last week, I heard board members make a classic blunder. They were worried that they couldn’t fundraise any more. Why? Because they weren’t in a crisis. They had good reserves and the finances were very well managed. So they couldn’t see why anyone would donate to the cause. Do you know what they started talking […]

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Why high-achievers find fundraising hard

As a leadership coach, I work with a lot of high-achievers. People who’ve experienced success enough times to be promoted to the head of a team, a department, or even the head the organization. One of the oddest things about leadership is in the Western model is that, you lose positional supervision just as your […]

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How much time should a nonprofit CEO spend on fundraising?

Every Monday, I send out a fundraising email for nonprofit Executive Directors and CEOs. Last week, I dealt with a question I get alot: how much of a nonprofit CEO’s time should be given to fundraising?. Here’s what I told them. Fundraising is all about Leadership As the CEO or executive director, the nonprofit follows

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