The biggest mistake with major gift asks

One of the biggest mistakes I see with major gift solicitations is incredibly easy to fix. If you’ve ever made an appointment for a major gift ask, you’ve probably felt the stress of “getting it wrong.” The worry that you might offend the other. Or that you won’t have the answers they want. Or the

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Fundraising Kick: Don’t Grow Weary

This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I’m sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts

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A nonprofit fundraising plan that adjusts with the time

Today’s guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He’s been on all sides of a nonprofit – running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan.

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Should I ask my friends?

One of the scariest things about fundraising is the fear that you’ll ruin relationships. One of the most common questions I get as a fundraising coach is “Should I send this appeal to people I hangout with?” Last week, an accomplished nonprofit leaders asked me just that. She was in a giving day and wondered

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Going beyond a no in your nonprofit fundraising ask

I recently heard author Andrea Waltz remind fundraisers to “go for no!” (That’s the name of her book too.) It’s a reminder that too often we give up before the donor has really made a decision. Reframing Failure She also shared the need for us to reframe the word “no.” When asking for money, too

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3 problems with the major gift as carrot analogy

Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: “Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small.

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4 specific tips for each stage of the ask

When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage Before you

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We’re not selling t-shirts

Fundraising isn’t just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values – the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we

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Doubt in fundraising isn’t surprising – it just might be a gift

There are a number of misconceptions about what being a successful nonprofit leader and fundraiser looks like. One of the most common is that the leader needs to be 100% confident. Completely sure about themselves at all times. If they aren’t sure, how can they ask donors to give? Looking in all the wrong places

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