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The Essential Fundraising Handbook for Small Nonprofits

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Author Archives: Sherry Truhlar

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Gift tree, Wish Wall, and other direct sale items in your auction

Posted on March 21, 2023 by Sherry TruhlarMarch 21, 2023

Ever thought of just directly “selling” needs & items at your gala? You can! Here are examples of gift trees, wish walls, and straight item sales.

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Posted in branded merchandise, direct sales, gift tree, Revenue Generators, Video, wish wall

ChatGPT for auction planning

Posted on February 21, 2023 by Sherry TruhlarFebruary 21, 2023

The artificial intelligence chatbot known as ChatGPT can write your sponsorship letters, research venues, and suggest themes. But are you ready for it?

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Posted in Technology, Video

Getting that extra bid — or 2, 3, 4 — for an auctioned trip. (Hint: Make it approachable.)

Posted on February 7, 2023 by Sherry TruhlarFebruary 7, 2023

I want to remove barriers to bidding on a trip. To do that, I make it approachable, Here’s how.

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Posted in auctioneer, Auctioneers, live auction, Live Auctions, Marketing

Nonprofit auction consignment trends tied to travel

Posted on January 24, 2023 by Sherry TruhlarJanuary 24, 2023

Here are three trends I’ve spotted in the travel auction consignment industry.

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Posted in consignment, Procurement

Charity Auction Consignment Basics: A 101 course

Posted on January 10, 2023 by Sherry TruhlarJanuary 10, 2023

This video is a 10-minute “101” crash course in the charity auction consignment industry. (Consignors sell trips, etc to nonprofits for auctions.)

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Posted in Blog Post, consignment, Procurement

How to remember donor names at the auction gala

Posted on December 27, 2022 by Sherry TruhlarDecember 27, 2022

To help me remember donor names, I create a photo log of key people at each gala.

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Posted in Administration, Auctioneers, guests, tips, Video

Auction item idea: White House Christmas ornament

Posted on December 13, 2022 by Sherry TruhlarDecember 13, 2022

Living in the Washington, D.C. area, I become accustomed to seeing certain auction items at many of my events. For instance, flags flown over the Capitol and tours of the House or Senate buildings are easy donations from your congressman. But I forget …

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Posted in merchandise, Procurement, school auction, Silent Auctions, Video

Auction tip to use during your paddle raise to improve checkout

Posted on November 29, 2022 by Sherry TruhlarNovember 29, 2022

Though you might be a long-time auction planner, it doesn’t mean you know THIS tip, which is tied to bid numbers and checkout.

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Posted in Appeals / Fund a Need / Raise the Paddle, Registration & Check-out, Video

Yes, still print an auction catalog

Posted on November 15, 2022 by Sherry TruhlarNovember 15, 2022

Printed catalogs disappeared during the pandemic when virtual galas emerged, and some of my clients have questioned whether they need to produce one now that they’ve returned to in-person events. “They are laborious,” they complain, &…

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Posted in catalog, Catalogs & Programs, live auction

How to make your gala honoree feel special BEFORE the gala

Posted on November 13, 2022 by Sherry TruhlarNovember 13, 2022

Last weekend I worked a paddle raiser event.  As with other similar events, this fundraiser didn’t have a live auction.  Instead, we focused on raising money for three initiatives geared towards land conservation. Before I started the first of th…

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Posted in Audience Development, Blog Post, Facebook, gala honoree, honoree, Marketing, Social Media

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