The biggest mistake with major gift asks

One of the biggest mistakes I see with major gift solicitations is incredibly easy to fix. If you’ve ever made an appointment for a major gift ask, you’ve probably felt the stress of “getting it wrong.” The worry that you might offend the other. Or that you won’t have the answers they want. Or the

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Fundraising Kick: Don’t Grow Weary

This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I’m sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts

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Should I ask my friends?

One of the scariest things about fundraising is the fear that you’ll ruin relationships. One of the most common questions I get as a fundraising coach is “Should I send this appeal to people I hangout with?” Last week, an accomplished nonprofit leaders asked me just that. She was in a giving day and wondered

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How to Make the Most of Your Next Text-to-Donate Campaign

In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy dependence on handheld devices as well as a major opportunity for nonprofits to engage with supporters

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A Leader’s Social Media Presence: 4 Ways to Make It Count

Do you doubt the power of your, and your nonprofit’s, social media presence to be a powerful tool for connecting with supporters? Maybe you’ve maintained your brand across profiles and networks, regularly posted, and even used advertisements to reach new audiences. But now, it feels like you’ve hit the maximum value that your social presence

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Going beyond a no in your nonprofit fundraising ask

I recently heard author Andrea Waltz remind fundraisers to “go for no!” (That’s the name of her book too.) It’s a reminder that too often we give up before the donor has really made a decision. Reframing Failure She also shared the need for us to reframe the word “no.” When asking for money, too

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3 problems with the major gift as carrot analogy

Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: “Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small.

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4 specific tips for each stage of the ask

When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage Before you

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Tracking Performance: 6 Fundraising Data Points You Need

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship,

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