One of the biggest red-herrings I see nonprofit boards pursue is a pipe dream of “self sufficiency” for their nonprofit. Rather than pursuing their mission, the board directs the executive director to look at selling things and renting things in a quixotic attempt to be financially independent. It’s as though they see fundraising as a […]
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Continue readingAs the CEO, the leader of your nonprofit, how much time are you really giving to fundraising? As the top leaders, the organization will follow your lead. You should be involving all your direct reports in some aspect of fundraising. And an easy way to do that is if they see that fundraising is important […]
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Continue readingDid you see the news about AmazonSmile? After 10 years, they’ve decided it doesn’t work for them. So they’re stopping the program on February 20, 2023 and they’re going a different way. Did you share “AmazonSmile” links with your donors? Did you include “Amazon Smile” links in your nonprofit emails and on your nonprofit’s website? […]
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Continue readingJanuary can be a hard month to make fundraising calls in. As the leader of a nonprofit, you are acutely aware of all the work that went into your organization’s fundraising last month. So it can feel “too soon” to get back to asking. It’s not to soon. All of your work last month was […]
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Continue readingAt a recent “Exactly What To SayTM for Nonprofit Leaders” session at the Nonprofit Storytelling Conference, I asked attendees: When you took on a new leadership position, what surprised you most? While there were responses like “the great impact I get to make” and “how much I loved it,” the majority of the responses were […]
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Continue readingYou’ve made it. It’s after GivingTuesday. Your year-end fundraising letters are written, edited, and stuffed. Your year-end fundraising emails are scheduled. Your fundraising systems are in motion. Now what do you do? This is supposed to be the biggest month of the giving year, isn’t it? 2 Things To Do When All Other Fundraising Is […]
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Continue readingOne of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.) If you’re not getting the results you want, look at your own activity. For example, if “no one” is getting back to you, are you really […]
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Continue readingOne of the interesting things of being an active blog for twenty years is you get to cover things like fundraising in a recession. Multiple times. A quick search shows blog posts on recession proof fundraising going back at least 14 years. Including “10 Tips for Fundraising in a Recession.” The experts seem to be […]
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Continue readingWhether it be the latest TikTok dance, Instagram live conversation, or a Facebook Challenge, influencers everywhere are taking to their chosen social media platforms to highlight brand partnerships. Skilled influencers have their own style and can easily incorporate either products or brand ideas into their usual content to captivate and inform their audience. Ambassadors can […]
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Continue readingFundraising is said to top the lists of things people find most scary. Right up there with fear of public speaking and fear of untimely death. Nonprofit fundraisers and volunteers refer to that fear when they explain why they don’t make the fundraising solicitations they know they need to make. They know they need to […]
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