Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1%, motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Omnichannel marketing refers to the integration of
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Continue readingSteven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters, my first reaction is to tell the prospect what a good
The post Are you telling the RIGHT story in your fundraising? appeared first on FundraisingCoach.com.
Continue readingFundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test In our fundraising letters, we typically think our job is to convince donors
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Continue readingListen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you’ll hear them constantly talking about “offers.” You need clear offers. Test various offers. What is your offer? This can confuse the rest of us. Many of us want to say: “What do you
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