Giving is Up. Donor Retention is Down. What to Do?

Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.

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One Thing That Scares You – Making Phone Calls

What if today your one thing is to pick up the phone and call a supporter to thank them and wish them a Happy New Year? I hear the loud thunder of answers you are shouting at me as you read this:
NO! You can’t call people during the busy holiday season!
NO! I hate the phone.
NO! I hate getting unsolicited phone calls.
OR some other excuse to not make someone’s day.

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