Using Filler Words: When Did Um Change to I Think?

Like you, I listen to people talk all day long. While I enjoy talking and listening, some words are distracting. In meetings I’ve been known to count the number of times um was used. Lately, I’ve noticed we’re inserting different filler words. My question is when did um change to…

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How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.

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Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

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Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

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Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

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Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

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