Wouldn’t life be easier if people opened and read your fundraising emails? And even better, RESPONDED to them by clicking the Donate Now button? It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your
The post 5 Tricks for Writing Better Fundraising Emails appeared first on Get Fully Funded.
Continue readingOnline giving is a great way to raise money. It’s free (or seems to be at first glance) and easy – you set up a campaign and people come find you to give, right? Not really. Online fundraising CAN be effective, but it’s a lot more complicated than it appears. It’s more than just
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Continue readingWithout a nonprofit email list, fundraising is tough. The bigger and more responsive your list is, the more money you can raise. And the more people (and animals!) you can help. This is why your nonprofit exists, right? The best Ask in the world doesn’t produce much if you only have 10 people on
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Continue readingWhen you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill
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Continue readingNonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact,
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Continue readingYear-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What
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Continue readingWouldn’t fundraising be easier if people actually opened and read the emails you send? You already know most of your list isn’t engaging with you through email. And it’s frustrating. According to Mail Chimp, the average open rate for emails sent from nonprofits is about 26%. That means ¾ of your30
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Continue readingWriting the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email
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Continue readingWriting the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email
The post The most important words of your email? appeared first on FundraisingCoach.com.
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