Wouldn’t life be easier if people opened and read your fundraising emails? And even better, RESPONDED to them by clicking the Donate Now button? It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your
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Continue readingOne of the most powerful and yet poorly-used tools in your nonprofit toolbox is the fundraising email.Way too many fundraising emails are not well written and probably done without much thought other than “we need money!”And that leads to the large number of complaints I hear from nonprofit leaders about poor results
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