Three Things Donors Should Know BEFORE Your Next Fundraising Event

You’ve spent so much time on the details of planning your next fundraising event. Whether it’s a golf outing, gala, fundraising breakfast or lunch, wine-tasting, or fund-a-need activity — invitations are sent and then you expect donors to give. Unfortunately, your guests don’t care much about the napkin colors, centerpieces,…

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What to Do if Your Event Doesn’t Reach Your Goal This Year

Hybrid fundraising events are popping up everywhere this year as we continue to navigate the ongoing pandemic. Last year, online events were new and had an excitement that seems missing this year. Last year, many organizations I provided coaching for exceeded their goal. This year, things are looking different. Many…

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6 Guidelines for Planning Your Hybrid Silent Auction

When it comes to key fundraising events for your nonprofit, auctions can be a highly effective avenue for increasing donations to your cause. However, when embarking on an auction-planning journey, it helps to have guidance to get started. Karrie Wozniak, CMO at OneCause, outlines six essential tips in this article. Karrie has more than twenty

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Don’t Expect Donors to Give at Your Next Fundraising Event

You spend OH so much time on the details of planning your golf outing, gala, fundraising breakfast or lunch, wine-tasting, or fund-a-need activity. And then, invitations are sent and you expect donors to give. Unfortunately, your guests don’t care much about the napkin colors, centerpieces, gift bags, or the font…

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How to Make the Most of Your Next Text-to-Donate Campaign

In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy dependence on handheld devices as well as a major opportunity for nonprofits to engage with supporters

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development South Carolina Governor’s School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and

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Shifting focus in crowdfunding

This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have wrestled with whether we should appeal to people’s heads or hearts. The first inclination

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Should you tell event attendees how much was raised?

I often get asked by event organizers if we should talk about money in our event follow up. It’s a great question because these people are wanting to be transparent but not wanting to hurt future donations. So should you mention how much was raised at the event? Especially if it was very successful? Yes!

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Fundraising Events: The 10-Step Guide to Planning Your Own

Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our

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Fundraising Events: The 10-Step Guide to Planning Your Own

Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our […]

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