If you are trying to fundraise without an annual fundraising plan, you are trying to bake a pie with a lot of ingredients but no recipe. Can you do it? Maybe. The contestants on The Great British Baking Show manage to get it right with impressive frequency. But… that either requires a good memory
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Continue readingKeeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. It’s pretty simple really – when donors feel like part of your team, they give bigger and more frequent donations. When they feel like a number in your database, they’ll stop giving and leave. If you’re seeing lower
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