Across the Generations: 5 Tips for Fundraising to All Ages

Nonprofits are currently in a unique position, interacting with as many as five different generations at any given point (from the Silent Generation to Gen Z). Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. It’s not enough to create […]

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7 strategies for keeping your nonprofit donor database clean

Successful fundraising depends on keeping your nonprofit donor database clean. You’ve probably heard the saying “garbage in, garbage out.” And it’s true. Clean data gives you the best shot at reaching people, prevents offending donors with misspelled names, and keeps you from wasting money on bad addresses. With today’s highly mobile workforce and employee

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