One of the most powerful and yet poorly-used tools in your nonprofit toolbox is the fundraising email.Way too many fundraising emails are not well written and probably done without much thought other than “we need money!”And that leads to the large number of complaints I hear from nonprofit leaders about poor results
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Continue readingFundraising and emailing, they obviously go together, right?
Your fundraising appeal is, hopefully, out the door. Email messages are being sent to support your mailing. And, it’s likely, you’ve got some social media posts to add to the mix. With fingers crossed, you’re hoping for the best to meet or even exceed your fundraising goal.
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