Fundraising Kick: Don’t Grow Weary

This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I’m sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts

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A nonprofit fundraising plan that adjusts with the time

Today’s guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He’s been on all sides of a nonprofit – running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan.

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4 specific tips for each stage of the ask

When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage Before you

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We’re not selling t-shirts

Fundraising isn’t just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values – the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we

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3 Things to do Now to Successfully Finish Year-end Fundraising

There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I gave subscribers to my weekly coaching

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Thanking donors is NOT an activity report

Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed X many people) Staff accomplishments

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How NOT to write a fundraising letter

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly

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Across the Generations: 5 Tips for Fundraising to All Ages

As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a

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Leadership tensions in fundraising

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a

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