How to Find & Attract Corporate Partners

The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? Here are 6 significant ways companies can support your organization: Credibility:

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10 Places You Won’t Find Donors for Your Nonprofit

If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting. Where do you start

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5 Things to Know Before Hiring a Nonprofit Web Consultant

For many donors, your nonprofit’s website provides their first impression of your organization and subsequently influences how they’ll interact with your organization going forward. Marketing savvy nonprofits are well aware of this and make the effort to invest in their websites. However, you don’t need to be an expert on website design or marketing

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How to Succeed in the First Year of Fundraising for Startup Nonprofits

Fundraising for startup nonprofits, especially during the first year, can feel like standing at the base of a mountain with no climbing gear. Where do you even start? How do you get your first foothold? “What was I thinking, starting a nonprofit?” Yet, alongside the fear and uncertainty is a rush of excitement. “I’m

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Step-by-Step Plan for Activating Fundraising Ambassadors

When you think of fundraising ambassadors, you might think of celebrities who use their fame to mobilize support for their favorite nonprofits. Orlando Bloom is an ambassador for UNICEF. Angelina Jolie, Elton John, and Scarlett Johansson use their star power to bring attention to their favorite causes. But fundraising ambassadors do not have to

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Stories You Tell Make or Break Your Fundraising Goals

Stories you tell at benefit auctions, in your e-newsletter, and in all your nonprofit communications can make or break your fundraising goals. That’s what Erin Shipps, Director of Marketing and Communications for the National Auctioneers Association, wrote for a recent piece in their national magazine: Auctioneer. In her article titled…

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9 questions to help you align your mission, fundraising and marketing to attract donors more effectively

The marketing channel with the highest return on investment is email. It’s been shown that across all industries for every $1 spent, email brings a return of $40. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). This means that that most effective fundraising starts by growing

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Three Things Donors Should Know BEFORE Your Next Fundraising Event

You’ve spent so much time on the details of planning your next fundraising event. Whether it’s a golf outing, gala, fundraising breakfast or lunch, wine-tasting, or fund-a-need activity — invitations are sent and then you expect donors to give. Unfortunately, your guests don’t care much about the napkin colors, centerpieces,…

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Exponentially Exceed Fundraising Event Goals

Do you exponentially exceed your fundraising goals at your events or in your mail appeals? If not, you’re in luck because my friend and colleague Dean Crownover has invited me to present a training I love! On this topic! If you don’t know Dean, he’s Georgia’s #1 Benefit Auctioneer and…

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Inspiration is the Key in Your 21st Century Case for Support

The simple question I ask most often when I’ve been brought in to help an organization raise more money is: How will you reframe your comment or question to come from possibility rather than scarcity?

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