A Leader’s Social Media Presence: 4 Ways to Make It Count

Do you doubt the power of your, and your nonprofit’s, social media presence to be a powerful tool for connecting with supporters? Maybe you’ve maintained your brand across profiles and networks, regularly posted, and even used advertisements to reach new audiences. But now, it feels like you’ve hit the maximum value that your social presence

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7 Donation Page Strategies That Actually Convert

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source, online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54%

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Are your donors missing the picture?

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult—or even impossible—to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective

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Email deliverability is more than double opt-in

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact,

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A true disruption in fundraising

We often hear people claim they’re going to “disrupt” an industry, even fundraising. “This will change everything,” they promise. And the implied threat is that you’d better adapt or get left behind. They are usually selling a website or an app that is supposed to take away your fundraising woes. Usually by making you sell

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Digital Fundraising + Social Media: Your Guide to Raising More

If you’ve been paying attention to recent trends in philanthropic giving, you’ve probably noticed that digital fundraising and online giving have become more and more popular among donors. But how can you make this trend work for you? Digital fundraising never stops innovating and changing, so how can you know what the best options are?

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep

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7 Key Ways Online Giving Has Changed Over the Past Year

As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Online donation forms allow supporters to donate securely and quickly from anywhere in the world, on their laptops and their mobile phones, without licking a single envelope. Of course, online

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The danger of seeking 100% online giving

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. If that’s you, stop. Seriously. When something grows from 1% to 2% it’s 100% growth, but it’s still not the other 98%. According to a recent GivingUSA webinar, online

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