Should you call it Raise the Paddle, Fund a Need, or something else? Here are some ideas.
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Live auction slideshows should be heavy on photos and light on text. Here’s some examples.
Continue readingOnce you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. Otherwise, you can spend a lot of time being busy, but not being productive. You see, marketing is a cycle of execution, analysis, and
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Continue readingThough I’ve been working fundraising auctions the last couple of months, I only recently conducted my first school auction of 2022. I learned this: Your audience has changed. Based on my experience, I have some advice for those of you planning p…
Continue readingBuilding a non-profit website might be the most intimidating aspect of launching an organization. It’s the digital face of your organization and where many people interact with you for the first time. The experience people have on your non-profit website will influence what they think about you and if they think they can trust
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Continue readingAt a conference I attended this past summer, Lori Jacobwith gave a presentation on storytelling. She shared a framework for creating a story. Whether your event is set up to ask guests directly or indirectly for a gift, storytelling is a powerful way …
Continue readingVirtual live galas can have a further reach, but they’re also easier for guests to skip. Here’s an example of an email campaign that got guests to show.
Continue readingWhen it comes to fundraising, there’s nothing quite like having a signature event. A true signature event can become your largest donation-earner – not to mention, it’s a great opportunity to get in front of your supporters and have a ton of fun while you’re at it! You can raise awareness, deepen relationships, and
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Continue readingCreating a nonprofit website can be an intimidating undertaking. It presents an exciting opportunity to develop your organization’s digital presence and spread the word about your mission. On the other hand, there’s a lot of work and effort that goes into creating a website that generates results. Why is effective web design so important
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Continue readingTo support school auction clients, these videos were used as teasers on specific items to get participants interested in bidding in the online auction.
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