Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

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Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

The post Donor messages stick better on paper appeared first on Cause and Effect.

Continue reading

Donor messages stick better on paper

Before you drop your direct mail donor appeals and donor newsletter, consider these findings by literacy scholars in Norway and Canada. Paper beats computer screens at making written information, ideas and emotions stick in readers’ minds. Of course, fundraisers already know this: printed direct mail still does better than email in terms of donor response rates by wide margins. A new …

Continue reading